Pulsar Pictures is a fictional independent film production company developed as the capstone project for my final year in the Advanced Diploma of Graphic Design at Conestoga College. The project focused on building a complete visual identity for a company dedicated to producing and curating independent films, with an emphasis on creating a brand that feels tangible, cinematic, and expressive.

I developed a full suite of branded assets—including logo design and identity, motion content, posters, merchandise, and website prototyping to explore how design can shape a company’s presence across both digital and physical platforms. While the project was centred around bringing the brand to life visually, I also used it as an opportunity to deepen my skills in under-utilized tools by incorporating animation with After Effects and video editing using Premiere Pro and DaVinci Resolve. These tools played a key role in shaping several dynamic components of the brand and allowed for a richer, more immersive execution.

This capstone project represents both a culmination of my design education and a personal exploration into multimedia storytelling and brand development. Alongside the final design assets, I also created a brand guide to accompany the project to tie together all of the motifs and aesthetics into one cohesive deliverable, and to further practice a fundamental part of creating an identity. Lastly, I also tracked all of my progress through the project's journey, and culminated this progress into a book to document the process and use it as a resource for projects to come.