Jaylan Cruz (b. 1999) approaches design with the utilization of hyper-modern and traditional design aesthetics to create visually compelling and conceptually engaging work.
Taking inspiration from film, music and other cultural movements, he channels his passion into design work that captivates and inspires.
welcome
PLAINEST VARIETY STORE
DESIGN — FOUNDATION
BASED IN ONTARIO, CAN
FREELANCER OF GOODS
The Strategy
Department
2025 CAN, USA Brand & Identity
The Strategy Department is a company designed to help business utilize their assets and skillsets to
produce exponential growth through complex strategizing. We developed a brand identity and logo,
as well as developing marketing documents and infographics for client pitches.
Poppy's Bagel & Bakery's new (2nd) location open now. Along with using the motifs we created when building the
brand for the opening of the first location in 2023, we adapted our designs to suit the new location's layout as well
as releasing a new merch run to accompany a fresh start for the year of 2025.
Poppy's Bagel
& Bakery
2025
Conestoga Mall,
Waterloo, Ontario.
Brand Design, Signage Design and Merchandise
An overview of my work at a glance. The projects included in this viewing are from both live client work as well as student projects for various applications and varying
in year from 2021-2025. For a full look at my projects, please feel free to delve deeper here.
Although there are projects apart of this portfolio that span a variety of different topics and mediums, Plainest has its heart in branding and identity. Logo design was always my first passion as a designer, and it is important to dedicate a section of this to the logo and identity designs that have seen success over the years.